Since the outbreak of COVID-19 in India, online grocery portals have seen increasing demand. India ranks sixth largest amongst the e-commerce market of the world. During the lockdown, when restrictions have been imposed on physical movement, people have chosen online grocery shops for personal care, home care, as well as food and beverages needs. These products were consumed more rams super bowl ring sex toys for couples sex toys for men sex toys online custom bowling jerseys nike air max 270 womens buffalo bills Jerseys custom hockey jerseys full lace human hair wigs nike air max 90 for sale nfl pittsburgh steelers nfl jerseys Steelers Jerseys adult sex toys cheap sex toys as compared to others because these are essential commodities. With most people avoiding visit to crowded places as a precautionary measure to avoid chances of infection, the online grocers have seized massive spike in their business, especially the e-grocery giants such as Bigbasket, Grofers, Amazon, Aaram shop, Godrej Nature’s Basket. For instance, the Big Basket’s average “basket values” are about 20% higher than the regular days. Apart from this, several new users have joined the brand.
Its rival company Grofers have also seen about 80% increase in orders from cities such as Mumbai, Pune, Bengaluru, and Ahmedabad and about 60% growth in the National Capital Region (NCR) and Hyderabad in the early days. The average value of order has risen by 18%. Grocery e-commerce has been steadily attaining momentum not only in India rather across the globe. The pandemic has led to the shift in the way individuals behave and carry out purchase activities. The illustration of kirana shops here requires a special mention because they are the lifeblood of the local communities residing in cities and villages.
Consumer choice and its health impact
Various food items like milk and milk substitutes (especially oat milk), powdered milk, fruits, vegetables, snacks, dried beans and grains, yeast products, ready-to-eat soup and noodles, frozen ready-to-serve packed food, stuffing mixes, reconstituted meats like sausages, nuggets, bottled water, and medicinal products were among the products that were sold the most. Clearly, the buyers were looking at long-term food storage options, considering the uncertainties the lockdown may bring. However, most of these ready-made foods are chemically processed foods or ultra-processed foods containing high sugar and salt content, refined carbohydrates, artificial ingredients, and trans fats. This may lead to decreased uptake of essential nutrients, fibre, quick uptake of empty calories that causes weight gain without providing the essential nutrients and making an individual obese and prone to cardiovascular disease, cancer, and cerebrovascular disorders. While natural fruits, vegetables, and grains contain healthy constituents such as flavonoids, tannins, carotenoids, and anthocyanins that provide anti-inflammatory, antioxidant, and anticarcinogenic effects. Battling against the deadly virus, most of the individuals are becoming health conscious and the best way to attain full variety of essential nutrients is to consume completely unprocessed or minimally processed foods.
The e- grocery has achieved a major shift and will continue to monitor trends to get a large number of loyal customers by providing their best services based on satisfying customer needs, but it is up to the consumer to choose what they deem fit for their health.